Course curriculum

  • 1
    SEO Basics
  • 2
    The BIGGEST Factor to Change Immediately: Tags & Titles
  • 3
    Other Factors YOU Control, Immediately
  • 4
    Long-Term Factor: Listing Quality
  • 5
    Other Long-Term Factors & Those OUTSIDE Your Control
  • 6
    Search Engines Outside Etsy
  • 7
    Bonus Help!
  • Why Etsy & Why SEO? FREE PREVIEW Why you NEED to Understand SEO? FREE PREVIEW My Own Experience With SEO FREE PREVIEW What is "SEO"? - The Basics SEO = Search Engine Optimization Know Your Target Market Factors to Improve Your SEO Things to Consider Before Getting Started HOMEWORK: Target Market Worksheet
  • Introduction Step 1: Brainstorm Brainstorming Example Step 2: Research Research Example Step 3: Set Up Titles & Tags Set Up Titles and Tags Example Step 4: Evaluate When to Update Titles and Tags
  • Categories &Attributes Paid Promotions Recency Shipping
  • What is Listing Quality? Photography Photography Basics for you Etsy shop Relevency Descriptions Branding Branding Basics for Your Etsy Shop Brand Board Template Price CAUTION: Don't Try to Trick the Algorithm Homework: Listing Quality Worksheet (?)
  • Customer / Marketplace Experience Creating Reproducible Items Factors OUT of Your Control - Shop Location
  • Optimizing Your Etsy Shop for Google Writing GOOD Meta Descriptions
  • Group SEO Critique Marmalead vs ERank Biggest SEO Mistakes Sellers Make Resources